3. What kind of media
institution might distribute your media product and why?
I think an
institution with a large amount of experience in publishing magazines should
distribute mine. With the experience it has it would be able to guide me and
give advice as to how I can maximise profits for them and expand my audience.
Publishing institutions play a massive role in the commercial success of
magazines. They take control of or assist with the direction, content,
advertising, finance, and the raising of the profile of the magazine.
I believe Conde Nast
would be a suitable institution to publish my magazine as it has a lot of
publishing experience and currently doesn’t publish a modern Hip Hop magazine.
There is also a gap in the market for a modern Hip Hop magazine as there aren’t
not many of them and it is possibly the fastest expanding genre of music right
now. This leaves a high demand for magazines which have features about the
genre and its culture as more and more people are becoming interested rapidly. The
fan base of modern Hip Hop is one of the biggest in the world and it is still
growing rapidly as rappers are gaining more and more numbers sales and streams
wise each year. My magazine would attract this fan base as my features and
artists included in it would appeal to the audience.
The money for my
magazine would come from subscriptions, individual purchases of each issue or
initially from the institution which distributes it to push it into the market.
The cost of The Fader
Magazine is £41.00 for 12-month subscription = £3.41 per monthly issue.
My magazine has a
price of £3 per issue which makes it very accessible for my target audience to
buy. This will make it easier for my magazine to break into the market and
generate profit for the institution distributing it.
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