2. How does your
media product represent particular social groups?
During my research
and planning I highlighted how important styling and fashion is in presenting
artists from the modern hip hop genre. I styled my artist with sunglasses and
chains as they are two accessories which are very common among artists in the
rap industry. The image of Travis Scott for GQ magazine below is a typical
representation of modern rappers as a group and I aimed to style my artist in a
similar way so that he fit the social group of modern rappers. This way fans of
modern hip hop will be attracted to the image of my artist as they recognize
the traits. My artist overall represents the modern hip hop culture as a whole.
The use of a pair of glasses that are usually linked with the punk or indie
music scene gives my artists image an edge on other rap artists in his genre.
This still represents the social culture of the genre however as fashion and
styling within it has become very broad and experimental in recent years.
My magazine has a
very simple, laid back layout similar to that of “The Fader” which is a
magazine that also often focuses on the modern hip hop scene. I chose to
structure my magazine in this way because I believe it represents the social
group I have chosen as my target audience. Older Hip Hop magazines used to have
lots of text and bold colours standing out all over them, this connoted well to
the violence and energy that hip hop created. I believe rap has become more
stripped back and laid back as a culture so I thought a simpler, relaxed
structure to my magazine was suitable to the genre.
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