Evaluation Question 4 draft

4. Who would be the audience for your media product?

In my pitch I stated that my target audience would be 16 – 22 year olds male or female. They would also have to be fans of modern Hip Hop otherwise they wouldn’t enjoy reading my magazine. I chose this bracket of people as my target audience because I am in that bracket and interact with people in it every day so understand what is needed to attract it. Modern rap is about more than just music, most fans of it also take an interest in the culture and fashion associated with it. This would lead to more people buying my magazine as it will contain features about those areas. I conducted a survey of my target audience during my research. The majority of responses said they were interested in the culture of modern Hip-Hop not just the music.
The culture of modern hip hop includes the fashion associated with it. Brands such as Supreme, Bape, Yeezy, Gosha, Golf Wang etc. 
The culture also includes festivals and shows which most fans of modern hip hop will attend as they are mostly young people. 
The culture also includes the backgrounds of artists which could include for example stories of their come up and childhood.  

The Fader has a similar target audience to my magazine as it focuses on the same genre in a lot of its issues. This is why i went for a more relaxed simple layout such as The Fader's as it is successful in attracting the young target audience. 

My target audience will use applications like soundcloud, spotify and apple music to consume and find the newest rap music available. They will be active on social media as that will also help them find new artists and releases from established artists. People who work on producing my magazine would have to do these things to try and keep up to date so that my magazine can contain new and interesting content my target audience would buy into.